Optima Innovations is a total web & multimedia agency that helps companies establish, maintain and grow their presence on the World Wide Web.

Our creative and technical teams develop customized and unique search engine marketing solutions that enable companies to build their brand identities online and expand their marketing activities.

Optima Innovations SEO services  includes:

  • Preliminary Market Research & Analysis

· Initial analysis on client product/services

· Research on client’s website primary goal and target audience

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  • Keyword Competitive Analysis

· Do you have what it takes to compete in a market? We analyse for you the competitive levels of the keywords that we aim to use to help you get that boost in the top search engine listing.

· What keywords are people searching for? Search engines only show 10 results on the first page, and most searchers tend to click on the top few results. If your ranking in the search results for the keywords related to your business is good, then you are good to go. But if you are on the second or third page you may end up with 1% or less of the search traffic that the top ranked sites of your competitors are getting!

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  • On Page Optimisation

On page search engine optimisation is the first step in to any SEO campaign. The main reason why your competitor’s website is ranked higher than you (and getting more business as a result) is because your website has many common flaws of on page optimisation.

We offer the most complete in-website analysis and optimisation specifically customised to suit your website. We will provide a complete breakdown and clear explanation on the changes we recommend for your website design, structure and content to achieve top search engine rankings.

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  • Off Page Optimisation

On-site optimisation is not enough these days to get your website to the top of the search engines. In a proper SEO campaign, you also need offsite search engine optimisation, which should take up 65% to 75% of your optimisation efforts. Off site optimisation consists of all the techniques performed indirectly on your website, which mainly are back links from other sites.

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  • Link Building

Link building is the toughest and most important aspect in search engine optimization. Search engines like Google use incoming links to understand and value the relevancy of a website for a search term.

The relevance and authority of the website, together with the keywords and quantity are all important factors in any link building campaign. We take seriously into consideration all these link-building factors and how we can generate thousands of incoming links from different sources for your website without compromising the integrity of your business reputation.

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  • Article Distribution

This is a really effective way to build back links. There are thousands of article distribution websites that allow you to include a personal link at the bottom of the article. A well written article might also be used by other webmasters on their website if it is unique and properly written.
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  • Directory Submission

This is a time consuming but definitely worthwhile task. The inclusion of your website into directories such as DMOZ, BOTW, Joeant.com and Yahoo! can make a huge difference in your search engine rankings.

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  • Bookmarking

A great source of one-way backlinks. Major bookmarking website not only provide a link to you but can also generate thousands of visitors.

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  • Traffic Analysis & Monitoring

How can you tell if your SEO campaign is effective? The bottom line is what counts. Is your site generating more leads, higher quality leads, or more sales? What keywords are working? You can look at your server logs and an analytics program to track traffic trends and what keywords lead to conversion.

Another good sign that you are on the right track is if you see more websites or blogs asking questions or talking about you. If you start picking up high quality unrequested links you might be approaching a point where your marketing starts to build on itself.

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  • Maintenance
    So you have made it! Your targeted audience is visiting your website and sales have boosted. Unfortunately now your competitors are working even harder to take your position and outrank you. Soon, there will be a search engine algorithm update that might jeopardize your position. Don’t worry! We have created an SEO maintenance service to keep you in the top which can also help increase your rankings.